Community Branding
Responsible for marketing a portfolio of master-planned communities in El Paso, Texas and Bastrop, Texas.
Rebranded an existing master-planned community which was preparing to launch new phases of development following years of inactivity.
- Created unique market positioning, brand pillars and tagline.
- Developed a new creative campaign.
In 2020 I launched a re-branding process for our entire military communities portfolio. The goal of this particular brand process was to discover Hunt Military Communities’ unique brand story and to clearly tie the brand story to the Hunt Military Communities name, thereby embedding the values of HMC into the hearts and minds of all stakeholders.
